At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
Dare to make an impact?
YOUR ROLE
- Responsible for SKP color & perm business
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- Support on NPD development, brand campaign and business analysis
- Support business growth under mega brand strategy
- Key Responsibilities:
- NEW PRODUCTS DEVELOPMENT
- Market intelligence: dig out consumer insights, supports the ideation process for color & perm category
- Provides category expertise and identifies white spots
- Executes assigned NPD projects including conceptualization, validations, development and implementation
- Steers projects together with functional teams (R&D, Packaging, NPI, Supply Chain, Purchasing, Legal, Agencies, Production etc.) to ensure on-time and on-budget launches
- BRAND CAMPAIGN
- Prepares launch plan to drive awareness, consideration, conversion, education and purchase
- Prepares communication plan for your brand to drive awareness and recruit new consumers
- COMMUNICATION
- Supports in bridging marketing with global team
- Constantly communicates with different functional teams
- Individually Tasks (Time in %)
- Brand equity building and NPD Pipeline development (35%)
- Marketing communication (co-work cross function, sales team) (35%)
- Business data analysis (20%)
- Daily routine maintenance (10%)
YOUR SKILLS
- Bachelor's degree or above
- Good beauty MKT sense & experience
- Business analytical skills with multiple Microsoft apps
- Beauty industry MKT experience preferred.
- Good communication skills in English and Chinese
- Business analytical skills
Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to gender, origin, culture, generation, disability, religion and sexual orientation.
